I approach ‘changing minds’ first and foremost as a practical art rather than a theoretical science. 

We all have the potential for positive change but sometimes need help to unlock it. From my personal and clinical experience, the key to change is usually found in the stories relating to it – those we tell ourselves and those we are told by others.

I developed The Storyworking Method® as a way of providing hypnotherapy and coaching with story and narrative at the heart of the process of change.

Using this method, I help clients to better understand and then shift their stories. This creates a supportive framework upon which other practical techniques can be effective.

My approach is particularly powerful for becoming ‘unstuck’ from negative behavioural patterns and re-programming the mind for positive results.


If you want brief therapy or coaching to simply ‘tick a box’ or validate a belief that you ‘can’t change’, then I’m not for you.

I have a straight-talking style that does not suit everyone. I often use humour, particularly surreal humour to bring about shifts in perception. I’m very serious about the work I do, just not always in the way I appear to do it.

I work best with individuals and organisations whose focus is on ACTIVELY making a change, not PASSIVELY receiving treatment. It’s difficult to be the passenger in the process of change and get significant results. With my approach, there is work, homework and accountability. 

So, it is best viewed as a collaborative process – what you ‘get out’ will be directly related to what you ‘put in’.

I’ll give you the tools and guidance to drive better, smoother and arrive at better destinations quicker, but you have to accept your role in the driving seat from the outset.


It is also my belief and experience that tools and techniques for personal development are most effective when they are: 

S – Simple

N – No Fluff (or Filler)

A – Accessible

P – Powerful

I try to ensure that everything I do in work follows this rule. This includes using a bite-sized, nano-learning format for my online courses and only writing ‘breakthrough books’ of under 100 pages.

It often only takes a small change or nudge to alter the overall direction of travel, leading to better results!