Born in 1980, I’m a straight-talking South Londoner of Irish-Scots descent who has been helping people to unlock their potential and ‘change their minds’ for over 17 years.
My love affair with the power of the human mind (especially the subconscious mind) started before I was even into my teens. I absorbed everything I could about the mind, mindset, psychology, hypnosis and consciousness.
As much as I loved theories, I was and still am, much more interested in practical application of the arts of the mind and suggestion. I applied what I learned to improve my life and the lives of those around me (as well as to have some fun!). Above all, I found it enjoyable to help people make positive changes, e.g. to boost confidence, break bad habits, overcome fears, etc.
I also became particularly interested in developing my skills in communication, suggestion and persuasion. Being dyslexic, I found reading and writing difficult, but talking was something I could develop in a way that brought me real benefits in life and work.
This was the first time I really understood the power of story and metaphor and looked for as many ways to develop and practically apply the concepts based around it.
Then I did the whole higher eduction thing – completing my BA (Hons) in History of Art (a subject and skill set that still informs my approach today) and a Postgraduate Diploma in Law (which now only really comes in handy when reading legal documents!).
It’s probably no surprise that my first proper jobs were sales roles, where I could use my communication and soft skills for most reward. My first serious start-up was in property and the same year I also trained one-to-one with a life coach and quickly began seeing my own coaching clients, aged just 23!
This was the start of a change of direction in my career which led me to where I am today.
Throughout the 2000s, I set up and ran a number of niche training channels, with a focus on soft skills and intensive learning. As with the coaching, I kept finding everything worked so much better when I added in the ‘weirder stuff’ like hypnosis.
By now, I’d also got the bug for helping people to change their thinking, their behaviours and in turn their lives, so finding a more therapeutic application was inevitable.
Throughout the next decade, the side project became the main project. I completed formal training in Clinical Hypnotherapy, completed my Postgraduate Diploma in Psychology and more importantly racked up thousands of hours of clinical sessions refining my art. I’ve also trained in and learned many other techniques that I have blended into my own approach. If lists of formal qualifications are your thing, you can read mine via my LinkedIn.
For several years, I progressed to setting up and running dedicated hypnotherapy clinics on London’s world-famous Harley Street, as well as developing my own approach to hypnotherapy and coaching, The Storyworking Method®.
I’ve become especially well-known for my stop smoking hypnotherapy work, with one such clinic focused exclusively on this niche area. This is also an area close to my heart for personal reasons.
As well as innovating in the use of technology in my in-person sessions, developing The Storyworking Method® allowed me to expand the reach of my work online. In recent years I have become a specialist in online hypnotherapy, coaching and training, perfecting my own way of providing these services.
I’m an enthusiastic promoter of the benefits of practical wellbeing, particularly the regular use of hypnotic audios and custom hypnosis recordings, which are a central part of my approach.
An aspiring polymath, I’m always learning and striving to find exciting, rewarding ways to apply my approach and expertise. It’s quite an eclectic mix – everything from fitness training and digital marketing, to esoteric arts such as Qigong and tarot card reading.
I’m not shy about about wanting to get paid for what I do and I encourage others to put more value on their work and creative output. As an experienced creative entrepreneur I try to infuse my business-focused training and coaching with a fresh, confident, and alternative perspective.
It’s rather a modern obsession that our job title defines a large part of our identity, but I prefer really to focus more on what I do than what I am called.
I’ve worked with members of royal families, celebrities, sports stars, politicians, but in all honesty, the next client who spends their time and money with me is always the ‘VIP’.