Born in 1980, I’m often told that this makes me one of Margaret Thatcher’s children. Not literally, of course, though that would be fantastically scandalous way to begin my bio.
I’m a straight-talking South Londoner of Irish-Scots descent who has been helping people to unlock their potential and ‘change their minds’ for over 15 years.
My love affair with the power of the human mind (especially the subconscious mind) started before I was even into my teens. I absorbed everything I could about the mind, mindset, psychology, hypnosis and consciousness.
In this way it can be ‘unlocked’, with the starting point usually being changes in mindset (often at the deeper subconscious level), creating a firm foundation upon which further progress can be built.
As much as I loved theories, I was and still am, much more interested in practical application. I applied what I learned to improve my life and the lives of those around me (as well as to have some fun!). Above all, I found it enjoyable to help people make positive changes, e.g. to boost confidence, break bad habits, overcome fears, etc.
I also became particularly interested in developing my skills in communication, suggestion and persuasion. Being dyslexic, I found reading and writing difficult, but talking was something I could develop in a way that brought me real benefits in life and work.
This was the first time I really understood the power of story and metaphor and looked for as many ways to develop and practically apply the concepts based around it.
It’s probably no surprise that my first jobs were sales roles (where I could use these skills for most reward) and my first start-up was in property. The same year I also trained one-to-one with a life coach and quickly began seeing my own coaching clients, aged just 23!
This was the start of a change of direction in my career which led me to where I am today.
Throughout the 2000s, I set up and ran a number of niche training channels, with a focus on soft skills and intensive learning. As with the coaching, I kept finding everything worked so much better when I added in the ‘weirder stuff’ like hypnosis.
By now, I’d also got the bug for helping people to change their thinking, their behaviours and in turn their lives, so finding a more therapeutic application was inevitable.
Throughout the next decade, the side project became the main project. I completed formal training in Clinical Hypnotherapy, completed my Postgraduate Diploma in Psychology and more importantly racked up thousands of hours of clinical sessions refining my art. I’ve also trained in and learned many other techniques that I have blended into my own approach. If lists of formal qualifications are your thing, you can read mine via my LinkedIn.
For several years, I progressed to setting up and running dedicated hypnotherapy clinics on London’s world-famous Harley Street, as well as developing my own approach to hypnotherapy and coaching, The Storyworking Method.
I’ve become especially well-known for my stop smoking hypnotherapy work, with one such clinic focused exclusively on this niche area. This is also an area close to my heart for personal reasons.
As well as innovating in the use of in-session technology, developing The Storyworking Method allowed me to expand the reach of my work through my dedicated online clinics. In recent years I have become a specialist in online hypnotherapy and coaching.
In 2019, I made Unlocking Change ‘online first’ to further promote this more accessible type of service. I also launched Kick-Ass Clinic – a channel focused on online provocative coaching for achieving greater success.
I’m enthusiastic in promoting the benefits of regular use of hypnotic audios and custom hypnosis recordings are a central part of my approach and work with clients.
An aspiring polymath, I’m always striving to find exciting and rewarding ways to apply my approach and expertise. It’s quite an eclectic mix – everything from fitness training to tarot reading and digital marketing.
Lastly, as someone with genuine experience of running a ‘six figure’ clinical practice, I also provide training and coaching for other coaches and therapists. This includes both the clinical and business side of running a successful (and fulfilling) practice.
It’s rather a modern obsession that our job title defines a large part of our identity. I guess I’m a professional and qualified ‘Clinical Hypnotherapist, Coach, Trainer & Writer’ (after all, that’s what it says on my LinkedIn profile!), but I prefer really to focus more on what I do than what I am.
I’ve worked with members of royal families, celebrities, sports stars, politicians, but in all honesty, the next client who spends their time and money with me is always the ‘VIP’.